Brand Hustle: How Impatient Organisations Build Profitable Brands, Fast.How do impatient organisations build profitable brands, fast? The business world is obsessed with short term results. Efficiency and cost saving drives decision making. Marketers must do more with less. Yet marketing principles require patience and long term strategies to see effect. As a result our brands are suffering. What to do? Its time to reinvent marketing. To challenge what we have come to accept as the norm and to remember that a brands value